A conversation with Andrei Warren

October 11, 2025

Interview

Andrei Warren is a Spain-based Creative Director working across creative direction, digital art, and 3D design. Flim spoke with him about his anime-inflected visual language and his AI workflow.

credits andrei warren
credits andrei warren

YOUR CREATIVE JOURNEY

Can you tell us a bit about your creative journey and what drives your artistic vision?

Generally speaking I get inspired by the mundanity in our lifes, on how the sun shines in the morning or the waterdrops fall into the ocean... But when I find something really inspiring I get obsessed. Afterwards I start analyzing what I like from that and slowly reimagining, or as I say: updating it with my vision.

What does your process typically look like when starting a new project?

Usually I walk a lot in the studio until the right idea sparks and afterwards I start to dig into my visual anime archives. It's a curious thing that most of my projects are in some way related to anime, from the way the cameras move around to the use of colors or impossible effects.

YOUR TAKE ON AI TOOLS

When did you first start experimenting with AI tools in your creative process?

Two years ago I started using it as a support for improving quality and getting faster results rather than obtaining the whole final image.

How do you choose which tools to use, and what role do they play in your projects?

I use Flim for getting inspired and making some sketches, meanwhile for refining the final video shots I use Runway.

Can you give an example of how AI has helped you push an idea or challenged you?

Basically in all my latest projects it's helping me push my boundaries. Also it helps me secure how something is going to look. For example it gets me an idea of the cadence in the video so I can calculate more precisely how many shots or how complex they have to be so they actually create a good video.

How do you balance your personal voice and vision with using tools that can generate or suggest content?

I think that everybody has their own taste and that AI is just an extension of ourselves. In the end it's a tool that is fed from our interests.

YOUR CREATIVE TOOLKIT

How did you come across Flim, and how does it fit into your creative toolkit?

A good friend of mine Christian Martinez recommended it and now it is a key tool for my brainstorming during the pre production time. Now Flim helps me find what I exactly have in my head.

LOOKING AHEAD

What excites you most about where creative technology is heading?

As I am coming from doing heavy 3D oriented works I would say that is going to cut a lot of boring and slow processes that sometimes weren't able to even match the vision I got in my head.

What would your ideal creative tool look like in the future?

I think it would be an evolution of Flim: by this I mean being able to have all the references and tell the exact type of shot I want, the background, the character or main assets in the picture, etc... I think we are pretty close!

TIPS FOR GETTING STARTED

Any advice for other artists who are curious about using AI but unsure where to begin?

I would say: just start! For me, my biggest challenge is how much it takes me to actually start playing with new tools. So don't be afraid if the first weeks your results aren't great. Just keep reading and exploring for ways to get better results. Above all, don't think that you are going to obtain something perfect right away.

And finally: what’s next for you? Anything exciting on the horizon you can share?

Now I'm starting to build a video with other artists so they are more projects where narrative and amazing people are going to be involved, and I want to be the one that finds the correct formula to wrap it all together and elevate it.

Selected work by Andrei Warren

 
 
 
 
 
 
 
 

Got
Questions?

A Spain-based Creative Director working across creative direction, digital art and 3D design, inspired by the relationship between nature and technology.

A global campaign for Nike FC Barcelona.

Anime, present in his camera movement, colour choices and use of effects across most projects.

For getting inspired and making early sketches.

Runway, which he uses for refining the final video shots.