YOUR CREATIVE JOURNEY

Can you tell us a bit about your creative journey and what drives your artistic vision?

Usually the drive kicks in when there's a problem or task to solve. I really enjoy tackling creative challenges and finding smart, visual solutions.

What does your process typically look like when starting a new project?

Step one: absorb the briefing like a sponge. Step two: nap on it. My brain does its best work while I’m drooling on a pillow.

YOUR TAKE ON AI TOOLS

When did you first start experimenting with AI tools in your creative process?

Beginning of 2023. I got curious, gave it a try, and it quickly became part of my workflow.

How do you choose which tools to use, and what role do they play in your projects?

I use whatever fits the task. Visuals for treatments, styling references, art department moods, testing camera moves and timings, creating characters... you name it. I like having a wide range of tools at hand.

Can you give an example of how AI has helped you push an idea or challenged you?

It helps a lot with visualizing ideas early on. Recently I created a character using AI that we’re now building a physical puppet from. That would've been a lot harder to communicate without the visual aid.

How do you balance your personal voice and vision with using tools that can generate or suggest content?

I treat AI like a creative partner. Same as when I direct and rely on a team: I just need to be clear about what I want. The tool doesn't replace my vision, it supports it.

YOUR CREATIVE TOOLKIT

How did you come across Flim, and how does it fit into your creative toolkit?

A colleague showed it to me. I tried it out and it quickly became part of my toolkit.

LOOKING AHEAD

What excites you most about where creative technology is heading?

I love that tech is helping us bring imagination to life faster and weirder. The line between “idea” and “execution” is getting shorter. I am quite impatient it seems!

What would your ideal creative tool look like in the future?

Something that reads my mind, understands my aesthetic references, and helps shape them into production-ready ideas. Bonus if it can deal with feedback rounds for me.

TIPS FOR GETTING STARTED

Any advice for other artists who are curious about AI but unsure where to begin?

Just jump in. It’s here to stay, and the sooner you get familiar with it, the more you'll benefit. It can save you time or open up new creative possibilities. Sometimes both.

And finally: what’s next for you? Anything exciting on the horizon you can share?

I'm working on a commercial that uses very old-school techniques like forced perspective and practical VFX. We’re also incorporating AI, of course. I like mixing the old and new - it keeps things fresh.

Selected work by Annegret Von Feiertag